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Brand purposeBrand reputationCreativity
ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
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Brand purposeBrand reputation
ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
ÌÇÐÄvlog¹ÙÍøpodcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…
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Integrated marketingIntegrated marketingDigital media transformationMarketing operationsMedia transformation
ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
ÌÇÐÄvlog¹ÙÍøpodcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…
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Integrated marketingIntegrated marketingDigital media transformationMarketing operationsMedia transformation
ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
ÌÇÐÄvlog¹ÙÍøpodcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…
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Advertising & policyBrand purpose
ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
ÌÇÐÄvlog¹ÙÍøpodcast host, David Wheldon, speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about what can marketers…
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Brand reputation
ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard
ÌÇÐÄvlog¹ÙÍøpodcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…
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Integrated marketingIntegrated marketingDigital media transformationMarketing operations
ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
ÌÇÐÄvlog¹ÙÍøpodcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the…
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Advertising & policyDigital policy
ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
ÌÇÐÄvlog¹ÙÍøpodcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…
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Brand purposeBrand reputationMarketing structureMarketing operations
ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
ÌÇÐÄvlog¹ÙÍøpodcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…
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Advertising & policyBrand purposeMarketing structureMarketing operations
ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
ÌÇÐÄvlog¹ÙÍøpodcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…
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Brand purposeBrand reputationMarketing structure
My top 10 take-outs from talking to marketing's brightest minds
The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces…
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Advertising & policyBrand purposeMarketing structureMarketing operations
ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 19: On redefining creative excellence with David Droga
ÌÇÐÄvlog¹ÙÍøpodcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…