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1. 
   Expert opinion
   AI

   ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

   In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…

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2. 
   Expert opinion
   Brand reputation

   ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell

   What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand,…

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3. 
   Expert opinion
   Culture

   ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins

   What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency…

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4. 
   Expert opinion
   Brand reputation

   ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF

   In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington…

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5. 
   Expert opinion
   CreativitySustainabilityAI

   ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

   In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…

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6. 
   Expert opinion
   Brand purposeBrand reputationMarketing structureSustainability

   ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark

   In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…

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7. 
   Video
   Integrated marketingMarketing technologyIntegrated marketingDigital media transformationMarketing operationsMarketing technology

   ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA

   In this episode of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and…

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8. 
   Video
   Integrated marketingMarketing technologyIntegrated marketingDigital media transformationMarketing operationsMarketing technology

   ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon

   In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…

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9. 
   Video
   CreativityMarketing technologyAIMarketing technology

   ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal

   In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…

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10. 
    Video
    Agency evaluationAgency managementCreativity

    ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon

    In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…

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11. 
    Video
    Brand purposeBrand reputation

    Better Marketing podcast 2023 key learnings

    This year we talked again to some of the brightest minds in the industry for our ÌÇÐÄvlog¹ÙÍøpodcast, bringing you tips and insights for…

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12. 
    Video
    Brand purposeBrand reputation

    ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo

    Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…

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