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AI
Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
According to ÌÇÐÄvlog¹ÙÍøresearch, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…
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AI
Bias in AI and Inclusive Prompting with Creative Equals
Bias in AI and inclusive prompting: identifying and challenging bias in AI tools.
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Data integrity: the new currency for responsible media?
As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…
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Influencer marketingAI
Major brands wary of using AI influencers
New research by ÌÇÐÄvlog¹ÙÍøhas found that major multinationals are currently wary about using AI influencers in place of the real…
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Marketing technologyAIMarketing technology
AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Marketing technologyAIMarketing technology
AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Digital policyMarketing technologyMarketing technology
Privacy and Tech Forum
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Marketing technologyAIMarketing technology
Major multinationals identify six key IP risks of GenAI in marketing
Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new ÌÇÐÄvlog¹ÙÍøreport highlights…
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Digital policyMarketing technologyAIMarketing technology
AI Community meeting overview (November 2024)
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
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Digital policyMarketing technologyAIMarketing technology
AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
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Digital policyMarketing technologyAIMarketing technology
AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
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AI
How brands are tackling generative AI’s challenges and opportunities
ÌÇÐÄvlog¹ÙÍøresearch into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…