Posts about Agency rosters

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  1.    Media Forum Meeting Overview (April 2018, New York)
    Agencies & partnersAgency rosters

    Media Forum Meeting Overview (April 2018, New York)

     Overview of the Media Forum held in April 2018 in New York City.

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  2.    Marketing Procurement Category Tree
    Agencies & partnersAgency evaluationAgency rostersAgency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Marketing Procurement Category Tree

    ÌÇÐÄvlog¹ÙÍømember survey. For additional details, please log in.

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  3.    Survey results on Managing insight supplier communities
    Agencies & partnersAgency evaluationAgency rostersMedia & analyticsMarketing procurementMarketing organisationMarketing procurement

    Survey results on Managing insight supplier communities

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…

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  4.    Benchmark on Agency capability mapping
    Agencies & partnersAgency evaluationAgency rostersMarketing procurementMarketing organisationMarketing procurement

    Benchmark on Agency capability mapping

    ÌÇÐÄvlog¹ÙÍøbenchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…

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  5.    Survey on adserving management & payment
    Agencies & partnersAgency remunerationAgency rostersAgency management

    Survey on adserving management & payment

    Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…

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  6.    Benchmark on splitting strategic media planning from buying
    Agencies & partnersAgency rostersAgency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

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  7.    Survey on media management in the US
    Agencies & partnersAgency rostersMarketing structureMarketing organisation

    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

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