Posts about Video

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  1.    Spotlight: Creativity & Leadership
    Creativity

    Spotlight: Creativity & Leadership
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.

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  2.    In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI
    Agencies & partners

    In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    OLIVER's Richard Stainer joins WFA's In-House Forum to share how in-house teams can equip themselves with the latest technologies…

    Read more about "In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI"
  3.    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    AI

    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    According to ÌÇÐÄvlog¹ÙÍøresearch, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…

    Read more about "Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals"
  4.    Bias in AI and Inclusive Prompting with Creative Equals
    AI

    Bias in AI and Inclusive Prompting with Creative Equals
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    Bias in AI and inclusive prompting: identifying and challenging bias in AI tools. 

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  5.    Data integrity: the new currency for responsible media?

    Data integrity: the new currency for responsible media?
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…

    Read more about "Data integrity: the new currency for responsible media?"
  6.    Spotlight: Outlook2025: Unpacking latest ÌÇÐÄvlog¹ÙÍøpoll of media price inflation forecasts
    Audience measurementChannelsProgrammatic & ad tech

    Spotlight: Outlook2025: Unpacking latest ÌÇÐÄvlog¹ÙÍøpoll of media price inflation forecasts
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

    Read more about "Spotlight: Outlook2025: Unpacking latest ÌÇÐÄvlog¹ÙÍøpoll of media price inflation forecasts"
  7.    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"
  8.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurementHalo

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  9.    The impact of GenAI on partner management
    Marketing procurementAIMarketing procurement

    The impact of GenAI on partner management

    This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…

    Read more about "The impact of GenAI on partner management"
  10.    Marketing leaders highlight key trends at Global Marketer Week 2025
    CreativityGlobal Marketer WeekAICMO

    Marketing leaders highlight key trends at Global Marketer Week 2025

    Marketing leaders and global CMOs identified their main messages and key trends for the industry at the ÌÇÐÄvlog¹ÙÍøGlobal Marketer Week in…

    Read more about "Marketing leaders highlight key trends at Global Marketer Week 2025"
  11.    Spotlight: Evaluating Better Ideas
    Agencies & partnersAgency managementCreativity

    Spotlight: Evaluating Better Ideas
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that ÌÇÐÄvlog¹ÙÍøpartnered on…

    Read more about "Spotlight: Evaluating Better Ideas"
  12.    Highlights from Global Marketer Week 2025
    Global Marketer Week

    Highlights from Global Marketer Week 2025

    Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from…

    Read more about "Highlights from Global Marketer Week 2025"