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Sustainability
Spotlight: Sustainable Marketing 2030 - Creativity into Action
Learn more about the role of creativity in sustainable transformation from WFA and Kantar.
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Sustainability
Sustainability into Action
New series of ÌÇÐÄvlog¹ÙÍøplaybooks on sustainable marketing from ÌÇÐÄvlog¹ÙÍøand Kantar offers marketers guidance on how to put theory into…
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Sustainability
How creativity can drive sustainable action
In 2025, ÌÇÐÄvlog¹ÙÍøand Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into…
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CreativitySustainabilityAI
ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
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Brand purposeBrand reputationMarketing structureSustainability
ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…
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Advertising & policySustainability
Benchmark: Sustainable communication, advertising production and advertising behaviours
ÌÇÐÄvlog¹ÙÍømember benchmark covering three topics relating to sustainability: communicating sustainability credentials on pack or at point…
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Sustainability
GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a…
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Sustainability
WFA’s Planet Pledge welcomes seven more multinationals
AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…
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Sustainability
What marketers need from COP28
2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…
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Sustainability
Happily Ever After? Promoting Climate Storytelling at COP28
Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…
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Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Programmatic & ad techAdvertising & policyBrand purposeCreativityMarketing technologyCannes LionsInclusive marketingSustainabilityMarketing technologyMedia transformation
My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…