Posts about Sustainability

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  1.    Spotlight: Sustainable Marketing 2030 - Creativity into Action
    Sustainability

    Spotlight: Sustainable Marketing 2030 - Creativity into Action
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    Learn more about the role of creativity in sustainable transformation from WFA and Kantar.

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  2.    Sustainability into Action
    Sustainability

    Sustainability into Action
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    New series of ÌÇÐÄvlog¹ÙÍøplaybooks on sustainable marketing from ÌÇÐÄvlog¹ÙÍøand Kantar offers marketers guidance on how to put theory into…

    Read more about "Sustainability into Action"
  3.    How creativity can drive sustainable action
    Sustainability

    How creativity can drive sustainable action

    In 2025, ÌÇÐÄvlog¹ÙÍøand Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into…

    Read more about "How creativity can drive sustainable action"
  4.    ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
    CreativitySustainabilityAI

    ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…

    Read more about "ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"
  5.    ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
    Brand purposeBrand reputationMarketing structureSustainability

    ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…

    Read more about "ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark"
  6. Advertising & policySustainability

    Benchmark: Sustainable communication, advertising production and advertising behaviours

    ÌÇÐÄvlog¹ÙÍømember benchmark covering three topics relating to sustainability: communicating sustainability credentials on pack or at point…

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  7. Sustainability

    GARM & Ad Net Zero announce global framework to measure media's carbon emissions
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    Please note that GARM was discontinued on August 8. See more here.

    The Global Media Sustainability Framework is a…

    Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"
  8.    WFA’s Planet Pledge welcomes seven more multinationals
    Sustainability

    WFA’s Planet Pledge welcomes seven more multinationals

    AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…

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  9.    What marketers need from COP28
    Sustainability

    What marketers need from COP28

    2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…

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  10.    Happily Ever After? Promoting Climate Storytelling at COP28
    Sustainability

    Happily Ever After? Promoting Climate Storytelling at COP28

    Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…

    Read more about "Happily Ever After? Promoting Climate Storytelling at COP28"
  11.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  12.    My five takeaways from Cannes 2023
    Programmatic & ad techAdvertising & policyBrand purposeCreativityMarketing technologyCannes LionsInclusive marketingSustainabilityMarketing technologyMedia transformation

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

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