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  1.    Rethinking capability team structures
    Marketing structureMarketing capabilitiesMarketing organisation

    Rethinking capability team structures
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    Marketing Capability team models differ from company to company, so which one is the best? Brenna Brandes, Global Marketing Services…

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  2.    Major brands wary of using AI influencers
    Influencer marketingAI

    Major brands wary of using AI influencers
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    New research by ÌÇÐÄvlog¹ÙÍøhas found that major multinationals are currently wary about using AI influencers in place of the real…

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  3.    What’s holding back brilliant ideas?

    What’s holding back brilliant ideas?
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    The BetterIdeas Project, a new global study, reveals the challenges stopping creative ideas from flourishing. Julia Kraft,…

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  4.    The rise of insights partnerships
    Media & analytics

    The rise of insights partnerships
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global…

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  5.    Internationalising Media Agency Contracts
    Agency evaluationAgency remunerationAgency rostersAgency managementMedia transformation

    Internationalising Media Agency Contracts
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    ÌÇÐÄvlog¹ÙÍøhas launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…

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  6.    ÌÇÐÄvlog¹ÙÍøresearch reveals new trends showing how brands are responding to changes in content production
    Marketing procurementMarketing procurement

    ÌÇÐÄvlog¹ÙÍøresearch reveals new trends showing how brands are responding to changes in content production
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    Outsourced on-site model on the rise, GenAI is slowly gaining traction, centralisation is back and social and short-form video are a…

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  7.    Evaluating Better Ideas
    Agencies & partnersAgency management

    Evaluating Better Ideas

    The BetterIdeas Project, a pioneering global study in collaboration with WFA, addressing one of the most complex challenges facing…

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  8.    ÌÇÐÄvlog¹ÙÍøresearch identifies drivers of successful marketing organisations
    Global Marketer Week

    ÌÇÐÄvlog¹ÙÍøresearch identifies drivers of successful marketing organisations

    New ÌÇÐÄvlog¹ÙÍøresearch, Marketer of the Future 2025, highlights key factors separating brand leaders and those who are under-performing.…

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  9.    The AI-fluent CMOs: Transformative Force in Today’s Business

    The AI-fluent CMOs: Transformative Force in Today’s Business

    Are you a marketing leader looking to stay ahead of the curve in an AI-driven world? The Infosys CMO Radar 2024 infographic…

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  10.    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Marketing procurementMarketing procurement

    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…

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  11.    Children and teens online safety overview
    Advertising & policyDigital policy

    Children and teens online safety overview

    An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available…

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  12.    Three-quarters of brands want to change their agency remuneration model
    Agency evaluationAgency remunerationAgency managementMarketing technologyMarketing structureAIMarketing technology

    Three-quarters of brands want to change their agency remuneration model
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    According to new research from ÌÇÐÄvlog¹ÙÍøand global media advisors MediaSense, three out of four multinational brands are seeking to…

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