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  1. ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
    Expert opinion
    AI

    ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

    In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…

    Read more about "ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta"
  2. In case you missed it… Powerful ÌÇÐÄvlog¹ÙÍøcontent from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
    News
    Global Marketer WeekHalo

    In case you missed it… Powerful ÌÇÐÄvlog¹ÙÍøcontent from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

    Read more about "In case you missed it… Powerful ÌÇÐÄvlog¹ÙÍøcontent from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo"
  3. AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
    Expert opinion
    Marketing technologyAIMarketing technology

    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"
  4. The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant
    Expert opinion
    Candid CMO

    The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant

    Some marketers gain experience by moving around from company to company. For Wanda Weigert, Global Chief Brand Officer and Executive…

    Read more about "The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant"
  5. ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell
    Expert opinion
    Brand reputation

    ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell

    What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand,…

    Read more about "ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell"
  6. ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins
    Expert opinion
    Culture

    ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins

    What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency…

    Read more about "ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins"
  7. Highlights from Global Marketer Week 2025
    Video
    Global Marketer Week

    Highlights from Global Marketer Week 2025

    Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from…

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  8. ÌÇÐÄvlog¹ÙÍøresearch identifies drivers of successful marketing organisations
    Report
    Global Marketer Week

    ÌÇÐÄvlog¹ÙÍøresearch identifies drivers of successful marketing organisations

    New ÌÇÐÄvlog¹ÙÍøresearch, Marketer of the Future 2025, highlights key factors separating brand leaders and those who are under-performing.…

    Read more about "ÌÇÐÄvlog¹ÙÍøresearch identifies drivers of successful marketing organisations"
  9. Allwyn Chief Brand Officer David Wheldon named as new ÌÇÐÄvlog¹ÙÍøPresident
    NewsPress releases
    Global Marketer Week

    Allwyn Chief Brand Officer David Wheldon named as new ÌÇÐÄvlog¹ÙÍøPresident

    Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior…

    Read more about "Allwyn Chief Brand Officer David Wheldon named as new ÌÇÐÄvlog¹ÙÍøPresident"
  10. ÌÇÐÄvlog¹ÙÍøprepares for biggest ever Global Marketer Week
    Global Marketer Week

    ÌÇÐÄvlog¹ÙÍøprepares for biggest ever Global Marketer Week

    More than 2,000 delegates from over 40 countries set to benefit from trends, insights and networking opportunities at the event in…

    Read more about "ÌÇÐÄvlog¹ÙÍøprepares for biggest ever Global Marketer Week"
  11. ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF
    Expert opinion
    Brand reputation

    ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF

    In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington…

    Read more about "ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF"
  12. The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA
    Expert opinion
    Candid CMO

    The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA

    ÌÇÐÄvlog¹ÙÍøchats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africato…

    Read more about "The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA"