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1. 
   News
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   Cristina Diezhandino named ÌÇÐÄvlog¹ÙÍøGlobal Marketer of the Year 2022

   Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

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2. 
   Event reports
   Agencies & partnersIntegrated marketingAgency managementCross-media measurementMedia & analyticsMarketing structureIntegrated marketingDigital media transformation

   ÌÇÐÄvlog¹ÙÍøForum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

   Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

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   Media Forum Meeting Overview (20th October 2022)

   Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

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4. 
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   ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group

   ÌÇÐÄvlog¹ÙÍøpodcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…

   Read more about "ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group"
5. 
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   ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies

   ÌÇÐÄvlog¹ÙÍøpodcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…

   Read more about "ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies"
6. 
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   My top 10 take-outs from talking to marketing's brightest minds

   The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces…

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7. 
   Press releases
   Brand purposeBrand reputationCreativityGlobal Marketer of the YearMarketing effectivenessMarketing structureContent marketingMarketing capabilitiesMarketing operations

   ÌÇÐÄvlog¹ÙÍølaunches Global Marketer of the Year 2022

   Partners with The Drum to celebrate global and regional marketers and the work…

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8. 
   Benchmark
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   Benchmark: Exploring Innovative Agency Models

   A ÌÇÐÄvlog¹ÙÍømember was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…

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   ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 19: On redefining creative excellence with David Droga

   ÌÇÐÄvlog¹ÙÍøpodcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…

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10. 
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    Agency Roster Transformation

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

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11. 
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    Agency rosters face ongoing reform and revamps

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…

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12. 
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark: Global Category Management – Influencer Marketing

    This ÌÇÐÄvlog¹ÙÍømember benchmark examined the category management of Influencer Marketing

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