Posts about Cross-media measurement

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  1.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurementHalo

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  2.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurementHalo

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  3.    Cross-media measurement is an advertisers’ North Star
    Cross-media measurementHalo

    Cross-media measurement is an advertisers’ North Star
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…

    Read more about "Cross-media measurement is an advertisers’ North Star"
  4.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurementHalo

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  5.    Knowledge Spotlight: Media Measurement 101
    Cross-media measurementMedia & analytics

    Knowledge Spotlight: Media Measurement 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Media Measurement 101"
  6.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurement

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  7.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurement

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  8.    Media price inflation falls marginally in ÌÇÐÄvlog¹ÙÍøOutlook poll of predictions
    Audience measurementChannelsProgrammatic & ad techCross-media measurement

    Media price inflation falls marginally in ÌÇÐÄvlog¹ÙÍøOutlook poll of predictions

    TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…

    Read more about "Media price inflation falls marginally in ÌÇÐÄvlog¹ÙÍøOutlook poll of predictions"
  9.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurement

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  10.    We’re ready for a return to Reach and Frequency
    Audience measurementChannelsProgrammatic & ad techCross-media measurementMarketing technologyHaloMarketing technology

    We’re ready for a return to Reach and Frequency

    A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, ÌÇÐÄvlog¹ÙÍøDirector of Global Media…

    Read more about "We’re ready for a return to Reach and Frequency"
  11.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurement

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  12.    ÌÇÐÄvlog¹ÙÍøForum Connect: Media Forum Overview – Singapore 5th July 2023
    Cross-media measurementMarketing effectiveness

    ÌÇÐÄvlog¹ÙÍøForum Connect: Media Forum Overview – Singapore 5th July 2023

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…

    Read more about "ÌÇÐÄvlog¹ÙÍøForum Connect: Media Forum Overview – Singapore 5th July 2023"