Posts about Creativity

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  1.    Spotlight: Creativity & Leadership
    Creativity

    Spotlight: Creativity & Leadership
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.

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  2.    Marketing leaders highlight key trends at Global Marketer Week 2025
    CreativityGlobal Marketer WeekAICMO

    Marketing leaders highlight key trends at Global Marketer Week 2025

    Marketing leaders and global CMOs identified their main messages and key trends for the industry at the ÌÇÐÄvlog¹ÙÍøGlobal Marketer Week in…

    Read more about "Marketing leaders highlight key trends at Global Marketer Week 2025"
  3.    Spotlight: Evaluating Better Ideas
    Agencies & partnersAgency managementCreativity

    Spotlight: Evaluating Better Ideas
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that ÌÇÐÄvlog¹ÙÍøpartnered on…

    Read more about "Spotlight: Evaluating Better Ideas"
  4.    ÌÇÐÄvlog¹ÙÍøPresident’s Vision for 2025
    CreativityMarketing technologyAIMarketing technology

    ÌÇÐÄvlog¹ÙÍøPresident’s Vision for 2025

    Marketers have a tremendous opportunity to drive innovation and impact in 2025, says ÌÇÐÄvlog¹ÙÍøPresident and Chief Marketing and…

    Read more about "ÌÇÐÄvlog¹ÙÍøPresident’s Vision for 2025"
  5.    Top ÌÇÐÄvlog¹ÙÍøcontent in 2024 to get you ahead in 2025
    CreativityAI

    Top ÌÇÐÄvlog¹ÙÍøcontent in 2024 to get you ahead in 2025

    We have compiled an overview of 2024 content that’s been most popular with ÌÇÐÄvlog¹ÙÍømembers and, where appropriate, with the wider…

    Read more about "Top ÌÇÐÄvlog¹ÙÍøcontent in 2024 to get you ahead in 2025"
  6.    Nine ÌÇÐÄvlog¹ÙÍøpartner predictions for 2025
    CreativityMarketing technologyAIMarketing technology

    Nine ÌÇÐÄvlog¹ÙÍøpartner predictions for 2025

    WFA's strategic partners share their global marketing predictions for…

    Read more about "Nine ÌÇÐÄvlog¹ÙÍøpartner predictions for 2025"
  7.    ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
    CreativitySustainabilityAI

    ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…

    Read more about "ÌÇÐÄvlog¹ÙÍøBetter Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"
  8.    Is it time for a marketing makeover?
    Brand purposeBrand reputationCreativityCannes LionsDigital media transformationMarketing capabilities

    Is it time for a marketing makeover?

    ÌÇÐÄvlog¹ÙÍøand The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…

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  9.    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
    Advertising & policyBrand purposeCreativityInclusive marketing

    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

    In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…

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  10.    Spotlight: Evolving from a focus on roles to a skill-centric talent model
    Agency remunerationCreativityMarketing procurementMarketing procurement

    Spotlight: Evolving from a focus on roles to a skill-centric talent model

    This session presents the current landscape of work and how this is evolving alongside economic and hiring trends. 

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  11.    Knowledge Spotlight – Sponsorship Strategy 101
    Programmatic & ad techAgencies & partnersIntegrated marketingBrand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementIntegrated marketingMarketing capabilitiesMarketing procurement

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  12.    CMO Forum Meeting Overview, London (October 2024)
    CreativityAI

    CMO Forum Meeting Overview, London (October 2024)

    Overview of the ÌÇÐÄvlog¹ÙÍøCMO Forum held in person in London

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