ÌÇÐÄvlog¹ÙÍøBenchmark: Web tracking in a cookieless world
A ÌÇÐÄvlog¹ÙÍømember has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their analytics platform (Adobe) is tracking fewer and fewer people as time goes on. This has made it harder for them to accurately report business results and optimize their campaigns.
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