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The revised AVMSD recognises advertising self- and co-regulation as effective forms of consumer protection, which complement regulatory frameworks.

ÌÇÐÄvlog¹ÙÍøinvites national policymakers to consider the effectiveness of existing industry initiatives, particularly in the area of food, non-alcoholic beverage and alcohol beverage marketing, when transposing the Directive into national law.

Clear disclosures of commercial communications and viewer-friendly advertising breaks will help make sure that advertising remains both responsible, entertaining and effective.

Members can download the full document below.