Benchmark on managing usage rights

Benchmark on managing usage rights

1 minute read

Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and music.

Article details

  • Author:WFA

    WFA

Benchmark
1 June 2015

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Associated topics

Tags: Agency managementInfluencer marketingMarketing procurementMarketing structureBenchmarkSourcing ForumMarketing capabilitiesMarketing organisationAgencies & partnersAgency evaluationMarketing capabilitiesMarketing organisationMarketing procurement

Article details

  • Author:WFA

    WFA

Benchmark
1 June 2015

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