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Description

About the job

Position

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

The Director, Trade Marketing and Experience Design establishes the commercial brand standards, materials, logistics, and optimization, aligning with overall brand strategy and image. This is both a strategic and tactically oriented role, focused on interpreting the brand strategy and applying consumer, customer, shopper and category insights to build commercially relevant brand program concepts that deliver business objectives.

The Director also oversees Trade Marketing team members (7) responsible for concepting and creating materials and processes with brand standards. The Director will lead the refresh and innovation of several MHUSA Processes including: Commercial Marketing Comms, POSM, Annual Planning, VAP/Promo, and be a key figure in imbedding the 2025-2026 Key Priorities within the greater Organization. This role reports into the Sr Director Trade Marketing and Marketing Operations with a strong influence within the CMLT.

Office/Location: Hybrid 3x a week based out of NYC Office

Job Responsibilities

Trade Marketing and Experience Design

• Lead a Portfolio Wide Trade Marketing Team with a front-line mentality and relentless focus on our consumers and customers
• Consolidate and Create a NEW WoW and Model of Trade Marketing with internal TMMs and Agency Partners
• Work closely with Brand teams to translate brand strategy and platform into commercial brand standards & tactical guidelines, including guiding principles for distribution by channel or subchannel in coordination with Commercial Enablement
• Create core brand commercial program ideas, producing materials that include consumer insights, distribution strategy, visibility programs/assets, merchandising guidelines, event/activation inspiration
• Create and update reference sheets for MH teams and distributors describing heritage, craftsmanship, portfolio, and Perfect Serve for brands and products in portfolio in coordination with agency partners
• Engage and oversee 3rd party agencies as needed to support with the ideation and creation of materials & non-premise events as needed
  
  

POSM

• Overhaul POSM approach and investment and create strategic recommendations for A&P optimization
• Create new MHUSA POSM Guidelines to issue to Maisons
• Define all Annual Planning Milestones. Lead stakeholders through Deliverables, ensure aligned with Maison Timeline
• Lead Evolution of POSM. Identify efficiencies and streamline processes. Define framework for strategic approach of POSM at MHUSA. From ideation to placement at retail.
• Liaison to Admin for POSM Ordering Platform (ePOS)
• Act as Subject Matter Expert, Understanding internal processes of Brand, Procurement, Operations, and Internal ControlEvolve and oversee weekly POSM Reporting. Consolidate and Customize as needed. Capture POSM Readiness and Performance for Quarterly Programs with assistance of Marketing Operations Sr. Specialist. Assess opportunity for reporting to be automated
• Manage Warehousing Relationship and Budget with Third Party Agency
• Manage Print on Demand Platforms (Brand Muscle & Hyble) - Reporting and Communicate Template Utilization. Lead Optimization with Brand & Trade Marketing Stakeholders
  
  

Promo Pack

• Define all Annual Planning Milestones. Lead stakeholders through Deliverables, ensure aligned with Maison Timeline and across all brands with TM Team
• Oversee creation of Promo Pack Resources with Marketing Operations Analyst
  
  

System Management

• Oversee internal resources platform, MHUSA Trade Portal. Provide annual reporting on performance of assets, training, and access for new users. Initiate required site updates with IT
• Refresh Vis-ID of Trade Portal and track usage, aiming to improve internal usage
• Collaborate on re-introduction of Product Information Management Platform.
• Oversee integrity of data flowing from Maison to Trade Portal
• Anaplan Model owner for POSM and Promo Packs. Implement required updates and train users on platform and process
  
  

Portfolio Support

• Oversee Calendarization of Major Activities for Executive Leadership Team including Maison Visits & Tent Pole Brand events
• Manage External Facing Quarterly Program Calendar with Marketing Operations Analyst stablish Structure and Cadence of ROI Assessment of Key Quarterly Programs
• Organize and Project Manage all Portfolio Resources/Projects with Creative Agency
• Assess and evolve Portfolio Resources based on needs of Commercial Sales Organization
• Lead Onboarding for new Commercial Marketing Team members of Systems, POSM, Promo Packs and Agencies
  
  

Profile

Annual Planning

• Manage and communicate all necessary timelines with all stakeholders; key lead for annual brand planning process
• Co-Captain Annual planning process with Sr Director Operations
• Dock in BTL materials planning holistically with Maision and MHUSA annual and 3 year timelines
  
  

Internal/External Relationship Management

• Collaborate closely with Brand team on program development and translate strategies into commercial guidelines, program hooks and visibility; Serve as the liaison point between Brand and the Commercial organization with Trade Marketing Team
• Collaborate closely with relevant Customer Programming Subchannel Program Development Leads to communicate brand guidelines and ensure subchannel playbooks and programs are in line with Brand strategy.
• Coordinate with Channel Programming on ad hoc custom programs aligned to business objectives.
• Work with Consumer Insights to distill and incorporate consumer trends in the channel into brand program hooks
• Work with Global Commercial Excellence and Customer Programming Lead to create appropriate and resonant portfolio solutions for our key customers in On and Off Premise
• Maintain visible relationships and impact with top 5-10 customers in National Accounts On and Off Premise in support of Commercial and Customer Programming Leads
  
  

Communication and Timelines

• Serve as internal Commercial Marketing Communications Lead for announcements, internal recaps and team coordination
• Primary liaison between brand and commercial teams for BTL Materials
• Share best practice information with Brand teams, Field Marketing and Customer Programming teams, within the MH Portfolio
• Infuse trade-derived (bartender and buyer) expertise & knowledge of the region into brand plans for tailored and localized approach
• Develop an expert knowledge of competitive market activity to build plans with competitive advantage Drive the 2025-2026 Strategic Priorities via Company
• Culture, Prioritization, and via Brand and Trade Marketing in coordination with PMO
• Set timeline targets to complete projects, chart progress and ongoing review progress 3mos, 6mos, 9mos. to achieve stakeholder expectations
• Coordinate with PMO (Project Management Office) on key initiatives such as POSM Optimization, Annual Planning, Pivot Marketing Efficiency, AP Optimization
• Creates WoW on Maision Visits to ensure commercial results
  
  

Organization Development

• Lead a team of Trade Marketing Managers across the portfolio
• Create and Sharpen the Departmental Identity of Commercial Marketing with consistent look and feel across collateral and Trade Marketing Materials
• Eliminate pain points and duplication in processes to broaden the team’s capabilities
• Lead, manage and coach team members to ensure coordination, performance reviews, team member development and career growth facilitation
• Demonstrate empathy via 360 feed-back to learn about behaviors towards your subordinates and how it affects their performance
• Recap performance and progress with supervisor and team on a regular basis
• Maintain a flexible and adaptable mindset by continually evaluating, revising, and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned
  
  

Additional Information

Education:

Bachelor's degree, MBA preferred with a minimum of 10+ years of experience in Marketing

Professional Experience & Skills:

• Broad, Enterprise thinking and ability to ‘zoom out’ to propose solutions in efficiency and progress
• Disruptive and Innovative thinking and comfort working ‘outside the box’
• Comfort in challenging current processes and norms to create new models of efficiency
• Ability to move between strategic large picture endeavors and maintain details across a large team
  
  

Professional Experience

• 10+ years of marketing or creative marketing experience in consumer-packaged goods, luxury environment, and / or subchannel
• Strong business/commercial strategy experience. Strong sales experience with strategic orientation or strong marketing experience with commercial orientation, field marketing, planning, communications and influencing skills
• Experience working within the beverage alcohol & three-tier system
• Strong analytical skills with desire to work with information systems and digital platforms
• Excellent planning and organization skills
• Clear written and verbal communication skills
• High level of organization/project management capabilities
• Project Management skills, cross-functional team player with a proactive mindset
  
  

Practical/Technical Knowledge

• Commercial guidelines and brand programming conception: Able to bring together Brand strategy, Brand platform, customer needs, consumer insights, and business goals to create robust commercial brand guidelines and creative program ‘hooks’ in line with brand image and strategy
• Brand Equity & Standards: Uphold brand standards & luxury execution across all programs, materials and event execution
• Brand knowledge: Deep understanding of brand strategy, priorities, and positioning to translate and uphold guidelines in the commercial organization
  
  

Perks and Benefits:

Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot.

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.